Sound Bite

In film and broadcasting, a sound bite is a very short piece of a speech taken from a longer speech or an interview in which someone with authority or the average "man on the street" says something which is considered by those who edit the speech or interview to be the most important point. It is often abbreviated with SOT.



Before the actual term "sound bite" had been coined, Mark Twain described the concept as "a minimum of sound to a maximum of sense."